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ByJames Gager

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“If we encounter a man of rare intellect, we should ask him what books he reads.” –Ralph Waldo Emerson

Synopsis

M•A•C Cosmetics, a pioneer in professional makeup, presents one hundred looks that epitomize the span of their thirty years as the leaders in high-fashion makeup. Since its founding in 1984 by the Canadians Frank Toskan and Frank Angelo, M•A•C Cosmetics has revolutionized the role of makeup and become a leader of avant-garde and edgy looks both on and off the runway. Their motto—all ages, all races, all sexes—and unique advertising campaigns featuring RuPaul, Catherine Deneuve, Lady Gaga, and even Hello Kitty have helped to inspire experimentation and fearlessness with makeup in the modern woman (and man, too). Blending fashion, beauty, and culture with an unapologetic approach to individuality and self-expression, M•A•C has reached an unprecedented level of worldwide appeal and accessibility. As the ultimate color authority with an unrivaled spectrum of shades, M•A•C allows for full creative expression through makeup without judgement. With striking images of some of the best and most inspiring M•A•C looks to date, this stunning book celebrates M•A•C with over 200 color photographs and gives readers the opportunity to delve into the colorful and surreal world that makes M•A•C one of the most highly sought-after cosmetics brands in the world.